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Coastal Carolina Traditions

Chanticleer TRADITIONS

The Chanticleer — a proud and fierce rooster — is the unique moniker for Coastal Carolina University’s mascot and athletics teams.

1963 Chanticleer Nickname Conceived
1993 Coastal Carolina Became a University
1994 Alma Mater Written
2010 Victory Bell Tradition Began

Chauncey the Chanticleer

The number one question asked of those associated with the Coastal Carolina University athletic department is “What is a Chanticleer?” The second most asked question is “How do you pronounce your nickname?”

SHON-ti-clear

You may also hear Coastal’s athletic teams referred to as Chants, pronounced SHONTS.

Chanticleer comes from Chaucer’s Canterbury Tales. More specifically, he comes from the Nun’s Priest Tale, a story within Canterbury Tales. The Chanticleer is a proud and fierce rooster who dominates the barnyard.

For the best description of Chanticleer, we turn to Chaucer’s words: “For crowing there was not his equal in all the land. His voice was merrier than the merry organ that plays in church, and his crowing from his resting place was more trustworthy than a clock. His comb was redder than fine coral and turreted like a castle wall, his bill was black and shone like a jet, and his legs and toes were like azure. His nails were whiter than the lily and his feathers were like burnished gold.”

With all of his splendor and great looks, Chanticleer is also greatly feared and mightily respected by all. As Chanticleer proves in the Nun’s Priest Tale, he is much more than a pretty face. He uses his great wit, knowledge and cunning to come out on top every time.

This makes Chanticleer a perfect fit for Coastal Carolina Athletics. Chanticleer epitomizes a CCU student-athlete in every way — from his athletic and strong build to his vast knowledge and mindset to always finish on top.

History of Chanticleer at Coastal Carolina

In the mid-1960s, a group of Coastal students and their English professor brought up the idea of a new mascot. At the time, Coastal’s athletic teams were known as the Trojans.

With Coastal Carolina serving as a two-year branch of the University of South Carolina at the time, many people began to push for a nickname that was more closely related to USC’s Gamecock. Thus, Chanticleer was born as one of the most unique mascots in collegiate athletic history.

Chanticleer gave Coastal a mascot which resembles the Gamecock but still gave the University its own identity.

On July 1, 1993, USC-Coastal Carolina College became Coastal Carolina University by splitting from the branch system of the University of South Carolina. Some people thought that was the time to send the Chanticleer packing and make a complete split from USC. But, as he had before Coastal Carolina gained its independence and as he has since that time, the Chanticleer continues to overcome the battles and reigns supreme.

Chanticleer Logo History

Chanticleer logo 1976-83
1976-83
Chanticleer logo 1984-87
1984-87
Chanticleer logo 1988-94
1988-94
Chanticleer logo 1995-2001
1995-2001
Chanticleer logo 2002-present
2002-Present
Current Chanticleer logo
2016-Present

Fight Song & Alma Mater

Fight Song

We’re the Chanticleers

We’re the Chanticleers,
Tenacious and true.
We’ll fight until the end
For CCU!

We’ll compete with honor
And always to win.
Gather for our battle cry
And then...

We’ll shout our colors.
Go teal! (Go teal!)
And then we’ll yell out
And bronze! (And bronze!)

And every team will learn
Coastal is number one!

We’re the Chanticleers-
Defending the shore-
Best of Carolina
Since ’54.

Stronger than the oaks
And sure as the tide,
Our hearts are beating fast
With Coastal pride!

SOCK ’EM, BUST ’EM
THAT’S OUR CUSTOM
COASTAL CAROLINA

New words by Joe Oestreich and Scott Pleasant, 2014

Alma Mater

“Coastal Carolina”

We come to you to lead our search,
and learn to reach beyond ourselves-
below the earth, beyond the stars-
to form our dreams for better years.

Here, green and bronze in nature; light-
sweet pine forests that surround us,
ocean waters that sustain us-
reflect your standards that prepare us.

May we return in thought and care
To share your promise of enrichment,
and celebrate and sing our praise
for Coastal Carolina.

Bennie Lee Sinclair

The Coastal Carolina University Alma Mater was written in 1994 by Bennie Lee Sinclair, Poet Laureate of South Carolina, to commemorate the first year of the institution’s status as a university. The original score for the Alma Mater was written by William R. Hamilton, Coastal Carolina University music professor. Music to the Alma Mater was performed by the Coastal Carolina University Concert Choir under the direction of Anne Denbow-Gilbert and accompanied by Gary Stegall.

Maddox

As part of 2011 football Homecoming game, a new tradition was unveiled at Brooks Stadium.

For nearly 50 years, CCU’s athletic programs have been known by the nickname “Chanticleers,” and making his official debut against Gardner-Webb was Coastal’s first “live” mascot, nicknamed Maddox.

The new mascot received his name via student vote and honors the legacy of former Coastal basketball coach and English professor Cal F. Maddox, who, along with the encouragement of his players, conceived the moniker “Chanticleers” in 1963.

Professor Maddox was also instrumental in adopting the name “chanticleer” to represent the student newspaper. The new live mascot Maddox was donated by Loris native Robbie Todd, whose family farm supplied the bantam rooster to CCU.

Maddox, Coastal Carolina live mascot
Maddox

Beaty Memorial Victory Bell

The ringing of the Beaty Memorial Victory Bell is one of the Chanticleers’ traditions, adopted by the Department of Athletics in 2010.

The Beaty Memorial Victory Bell was a gift from Pi Kappa Phi fraternity as a memorial for Chad Michael Beaty, who was killed in an automobile accident on Feb. 9, 1995. The fraternity raised more than $26,000 to construct a memorial and purchase the bell.

The bell, made in 1893, belonged to a church in Charleston, which is the founding city of the national fraternity.

The bell is rung immediately following each Chanticleer football victory as fans and students in attendance are encouraged to join in the celebration by gathering around the Victory Bell. The Victory Bell is also rung after any Chanticleer team wins a conference championship, wins in the postseason, or wins a national championship.

The bell was rung for the first time in school history when the Chanticleer football team defeated Liberty 45-31 on Nov. 13, 2010 at Brooks Stadium.

Beaty Memorial Victory Bell
Beaty Memorial Victory Bell