Terry Primm, who was named a women's basketball assistant coach on Aug. 3, 2015, is entering his second season with the Chanticleers.
In his first season with the Chants in 2015-16, Primm helped Coastal to a 12-18 overall record and a 7-13 mark in Big South Conference games. Coastal had several notable wins throughout the season, including its first-ever victory against Clemson on Nov. 15, its first win against Liberty in 20 years on Feb. 20 to snap a 45-game losing streak, and a record-setting 105-15 win in the season opener against Mid-Atlantic Christian that marked the program's largest-ever margin of victory. Primm, who played a large role in scouting the opposition throughout the season, also helped in guiding junior guard Ced Gibson to a second team All-Big South selection.
Primm came to Coastal Carolina from the Oxbridge Academy of Palm Beaches where he served as the head girls' basketball coach and director of basketball operations since 2013. During that time, Primm led the girls' program to a 39-11 (.780) overall record over the course of two seasons, and Oxford Academy reached the Florida High School Athletic Association Regional Final for the first time in the school's history in the 2014-15 season. His program also enjoyed success in the classroom as the girls' basketball team boasted a 3.50 combined team GPA.
In addition to his coaching responsibilities at Oxbridge Academy, Primm also worked for the Miami Suns Youth Organization where he served as a coach, trainer and consultant.
Prior to Oxbridge Academy, Primm served as the head men's basketball coach at Palm Beach Atlantic (PBA) University from 2007-13. Primm's teams consistently faced the top competition in the NCAA Division II South Region and were able to knock off three top-25 nationally ranked teams as well as numerous regionally ranked squads. Included in PBA's notable wins during Primm's tenure was an overtime victory over North Greenville University in the 2009-10 NCCAA South Region championship game.
Before taking the head coaching job at PBA, Primm spent several seasons as the Sailfish's assistant coach and recruiting coordinator. PBA won two NCCAA regional championships and posted back-to-back 20-win seasons in Primm's two seasons as an assistant coach from 2003-05.
Primm is the founder of the Top Performance Basketball Academy, and has additional coaching experience as an assistant at The Benjamin School (Palm Beach Gardens) and various camps. The Benjamin School won the 2001 FHSAA Class 2A state championship with Primm as an assistant on the coaching staff.
A two-year starter for Palm Beach Atlantic from 1995-97, Primm averaged 18.7 points per game for the Sailfish to sit fourth all-time in the men's record book. He also averaged 57.4 percent from the floor while making over 37 percent of his 3-point attempts to rank in the top five in each category. He also ranks in the program's top five in steals per game.
Primm is a two-time graduate of PBA, earning his bachelor's degree in business administration before completing his master's degree in organizational leadership. He has one daughter, Crystal Primm, who earned a scholarship to play women's basketball at Duke.
