NEW YORK, N.Y. / CONWAY, S.C. – March 19, 2026 – Playfly Sports, the sports industry's leading revenue maximization company, today announced it has entered into a multi-year multimedia rights (MMR) agreement with Coastal Carolina University Athletics, beginning July 2026.
As Coastal Carolina's multimedia rightsholder, Playfly will maintain an on-campus staff presence working alongside the athletic department to drive commercial revenue through innovative strategies and the development of new revenue streams.
"Coastal Carolina University has consistently proven itself to be an out-of-the-box thinker when it comes to revenue generation and fan experience, like their introduction of all-you-can-eat concessions at football home games last season," said Christy Hedgpeth, President, Playfly Sports Properties. "This made Playfly the natural fit when it came time to choose an MMR partner — we will work hand-in-hand to innovate and drive new sources of revenue for CCU through sponsorship, premium, and hospitality opportunities."
The agreement aligns with a period of measurable growth for Coastal Carolina Athletics. In 2025, Coastal Baseball posted a nation-leading 56 wins, captured Sun Belt Conference regular-season and tournament championships, and advanced to the Men's College World Series Finals. Football attendance has increased significantly over the past two seasons, with eight of the top 10 crowds in program history occurring during that span.
Strategic facility enhancements across Brooks Stadium, Springs Brooks Stadium, the HTC Center, and St. John Stadium have expanded premium seating inventory and hospitality offerings, positioning the department for scalable commercial growth. Recent additions of new club seating areas, suites, and premium hospitality spaces across multiple venues reflect a long-term strategy centered on sustainable revenue expansion and enhanced fan experience.
Beyond competitive and infrastructure growth, Coastal Carolina has generated national attention through innovative fan engagement initiatives and creative marketing activations. Combined with accelerating philanthropic support and rising community engagement, the department has built a strong foundation for sustained momentum.
"This partnership is about unlocking the full potential of Coastal Carolina Athletics," said Coastal Carolina Vice President for Intercollegiate Athletics and University Recreation Chance Miller. "As college athletics continues to evolve, the programs that succeed will be the ones willing to think differently and use data, creativity, and new ideas to build sustainable revenue streams. Playfly brings the expertise, relationships, and innovative mindset to help us uncover new opportunities, connect brands with our passionate fan base, and continue building long-term momentum for our department."
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ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry's leading revenue maximization company and portfolio company of Access Holdings, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S. sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, visit www.playfly.com.
