Patrick Osborne was named Associate Athletics Director for Social Media and Brand Engagement at Coastal Carolina in October of 2024. In this role, he has oversight of the social media, marketing and creative new media departments with an emphasis on enchaning Coastal Carolina Athletics' brand in the digital space.
Osborne came to Coastal from South Carolina, where he served as the Director of Athletics Social Media. Before that, he was the Associate Director of Communications at Oklahoma State with oversight of the communications efforts for men’s basketball, women's golf, and the track & field/cross country programs.
A native of Mustang, Okla., his first stint at South Carolina was as Assistant Director of Athletics Communications and Public Relations, where he worked with softball and men’s soccer from 2017 until 2021. During that time, he was notably selected to the 2019 College Football Playoff Committee's social media team for the national championship game between Alabama and Clemson. On said team, he helped with the direction for the committee’s social media accounts during the week leading up to the game, as well as event coverage.
Osborne, an OSU alumnus, graduated with a bachelor’s degree in sports media with an emphasis in multimedia journalism in 2017. He worked in the media relations office as a student assistant his final two years in Stillwater, where he was the communications contact for softball and assisted with social media for men’s and women’s basketball.
